Hello, I am
Rabie Adas
Marketing and Project
Management Professional
About me
I am a marketing and project management professional specializing in digital strategy, business growth and executing high-impact campaigns and projects. With expertise in team leadership, workflow optimization and stakeholder management, I deliver structured and creative solutions that drive results.
I develop strategic marketing solutions & execute high-impact projects.
With over a decade of experience in marketing strategy, digital transformation and project execution, I have mastered the ability to align business objectives with actionable solutions. I have worked with brands across diverse industries, delivering results-driven campaigns and well-structured project workflows.
My expertise spans across digital marketing, business development, media strategy and project management—ensuring seamless execution from strategy to implementation. Having led cross-functional teams and high-profile projects, I focus on optimizing processes, driving innovation and delivering measurable success. With me, every project is a collaborative process, ensuring we find the best strategic approach together.
What I do
From understanding your objectives to developing strategies and delivering results, I manage every step of the process to ensure seamless execution and measurable success.
Marketing Strategy
Crafting data-driven marketing strategies that align with business goals, ensuring impactful brand positioning, audience engagement and revenue growth.
Digital & Social Marketing
Developing end-to-end digital campaigns and social media strategies that drive brand awareness, customer engagement and conversions across multiple platforms.
Media Planning & Buying
Optimizing media investments by strategically planning and managing paid campaigns across digital and traditional channels to maximize ROI.
Project Management
Leading cross-functional teams, streamlining workflows and managing projects from conception to execution, ensuring timely and efficient delivery.
Skills
My Experience
2018-2025
Hashtag Studio
Dubai
Partner & head of digital
Led digital operations at Hashtag Advertising, expanding services, acquiring clients and building in-house capabilities to deliver innovative marketing solutions while managing project execution, team operations and resource allocation to drive efficiency and strategic alignment.
2014-2018
Elephant Advertising
Dubai
Co-Founder & head of Marketing
Established and scaled the digital marketing division at Elephant Advertising, leading teams, overseeing project delivery and developing strategies to drive client success and business growth.
2012-2014
Socialize
Dubai
Strategic planner
Developed and executed impactful digital marketing strategies at Socialize, enhancing client campaigns while leading cross-functional teams and establishing dedicated media and account management functions to optimise performance and client outcomes.
2011-2012
Dubizzle.com
Dubai
Marketing manager
Led the execution of regional marketing projects across GCC markets for Dubizzle, overseeing team operations, driving localised campaigns and building on-the-ground teams to enhance brand presence and market reach.
Competencies
While I have experience with a wide range of tools and platforms, my strongest skill is my ability to quickly learn and adapt to new technologies that are essential for the role I fulfill. I am always eager to expand my expertise and stay ahead in an ever-evolving industry.
Certifications
